CREATIVE PROCESS
Preproduction
Going through the official website of The Rolling Pin bakery shop (overall style of the origin identity system, products, lists, services, introduction/stories of the brand, etc.)
1. the overall style of the original identity: old school; elegant; vivid; female;
2. main products: donuts, baked goods, cakes, DIY kits, etc.
3. popular services: baking classes; kids birthday party, etc.
4. introduction/stories of the brand: Vanessa Baudanza and Isabelle Loiacono did what most great entrepreneurs do: bite off more than they could chew. They enthusiastically opened their first location on Yonge Street with a small but strong baking team, a collaboration of their recipes, and endless thoughts of donuts and pies — As we can see in the picture below, the founders are both beautiful ladies who show their enthusiasm on their business, like the first impression the style theme of the identity left on customers’ mind.